YOON&YANG

Jong Il Kim Chief Expert Adviser

TEL 82 2 6003 7571
FAX 82 2 6003 7016
E-MAIL kmji@yoonyang.com

Jong Il Kim is a senior expert advisor at Yoon & Yang LLC, and his main practice areas are advisory to platform and Internet businesses (i.e., portal, game, and e-commerce) and intellectual property.
Prior to his current role, Mr. Kim worked for a number of private companies, such as NAVER (head of the Legal Audit Office, Policy Office, and Legal Cooperation Office), NHN (general manager of international cooperation/director), and Coupang (head of the Service Policy Office/executive director of policies). For several years, he has served as the steering commissioner of the Korea Association of Game Industry and as a member of the Korea Online Shopping Association and K-Internet, thereby enabling him to act as a liaison between the private and public sector related to the platform and Internet business. Recently, he is serving as an expert member of the sub-committee on protection of the Presidential Council on Intellectual Property, where by presents in-depth and valuable opinions on policies related to NFT, metaverse, and overseas intellectual property infringement.

Practice Areas

Experience

2023-present Yoon & Yang LLC
2023-present Director, Korean Association for Policy Studies
2023-present Director, Korean Game Law And Policy Society
2023-present Director, Association of Platform Law and Policy
2023-24 Expert Member, Sub-Committee on Protection, Presidential Council on Intellectual Property
2019-23 Executive Director, Services Policy Division, COUPANG
2013-18 Head of International Cooperation Office/Policy Office, NHN
2004-13 Head of Legal Audit Office/Policy Office/Legal Cooperatiion Office, NAVER

Education

2017 Seoul National University Graduate School of Law, LL.D.
2013 Santa Clara University School of Law, LL.M.
2012 Seoul National University Graduate School of Law, LL.M.
1998 Seoul National University, LL.B.

Representative Matters

Provided regulatory compliance advice to Company OO and others regarding trust and safety issues in products sold via e-commerce platforms
Advised Company OO and other online platform operators on responding to newly introduced and amended platform regulations
Provided legal counsel to Company OO and other electronic payment service providers on gaming and promotional event regulations
Advised internet service companies including portals, gaming, and e-commerce firms (e.g., Company OO) on legislative affairs and responses to the National Assembly
Advised Company OO and others in responding to administrative sanctions (e.g., suspension of business) under the Game Industry Promotion Act
Provided legal counsel on game rating decisions and representation before the Game Rating and Administration Committee (GRAC) for Company OO and other clients
Advised foreign game companies such as Company OO on game development and investment agreements
Provided legal advisory services to overseas game companies (e.g., Company OO) on matters related to local representative appointments in Korea
9th Yoon & Yang Game Roundtable "The New Normal in the Revised Commercial Act and the Game Industry as a National Strategic Sector"
8th Yoon & Yang Game Roundtable "The 2025 Presidential Election: Game Policy Blind Spots in Campaign Pledges"
7th Yoon & Yang Game Roundtable "Evaluation of Privacy Policies and the Domestic Representative System"
6th Yoon & Yang Game Roundtable "Trump’s Second Term and Implications for Korea’s Game Industry Policy"
5th Yoon & Yang Game Roundtable "Game Law and Social Order — Can Excessive Depiction Be Illegal?"
4th Yoon & Yang Game Roundtable "Complicated Matters — Overlapping Regulations on Loot Boxes and the Virtual Asset User Protection Act"
3rd Yoon & Yang Game Roundtable "Legal Issues in the Comprehensive Plan for Game Industry Promotion"
2nd Yoon & Yang Game Roundtable “Criminal Law Issues Surrounding Loot Boxes”
1st Yoon & Yang Game Roundtable "Legal Issues in Game Marketing Regulations — Focusing on Advertising and Promotions"

Publications

The Gap Between Global Platform Competition and Regulation, Journal of Competition (2025)
Key Considerations in Reforming the Game Rating System and Transitioning to Private Sector Oversight, Korea Game Media Association (2025)
Data-Driven Competition in E-Commerce Platforms: Focus on Sales Price and Purchase History Data, Data Economy Forum (2024)
Digital Platform Services in Korea: International Competition in Portals, Games, and E-Commerce, Graduate School of International Studies, Seoul National University (2024)
Study on Issues related to Games for Gambling Purposes under the Game Industry Act Kangwon Law Review (2018)
Measures for Improving the Policy on Restricting Online Game Consumption, Gacheon Law Review (2017)
Issues and Improvement Measures related to the Game Rating System, Journal of Foreign Law (2017)
Reasonable Improvements in the Restriction of Online Gaming Hours, Journal of Law and Politics Research (2017)
Study on Game-related Legal Regulations, Seoul National University LL.D. Dissertation (2017)
Review of Regulation on Banning Automated Play of Online Games, Journal of the Korea Computer Game Society (2013)
Interference with Contract in Online Game, Law & Technology, Seoul National University Center for Law & Technology (2011)